Rock Jethwa

Interactive Architects Inc.

Rock Jethwa is one of Canada’s top User Interface Architects and Interactive Producers, having launched over 20+ mobile, web, desktop, IPTV and kiosk applications in the digital content and media industries. He is responsible for designing the media player that is in 1 out of every 3 cell phones sold in Canada today, owing success by incorporating elements of interactive storytelling and gameplay techniques.

Previously, Rock was Manager of Portals and User Experience in TELUS Mobility’s ground breaking product development department. While at TELUS Mobility, his achievements included launching North America’s first mobile homepage search engine, enabling advertising, app stores and digital content storefronts for 5 million customers. He was also head of the UI design team for the cross platform mobile, web, desktop and IPTV media platform, making it #2 behind iTunes in Canada.

Rock has worked internationally in the interactive industry for over 15 years, having represented Canada at three G7/G8 technology conferences, as well as speaking on the future of broadband interactive TV and film production at the Italian Film Festival (AntennaCinema). Early in his career, he worked at the SUMS Corp. think tank, based in the Marshall McLuhan offices, applying next generation 3D and video search to the Vatican Library Project. Prior to that, Rock worked on Apple Computer’s first web browser, codename Galaxy.